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Double-Decker Tradeshow Exhibit
A company based out of Montreal, Quebec (Canada) contacted
Mahaffey
in September 2007 needing a superior structure to house their
upcoming outdoor tradeshow space. This project, which took
place in March of 2008 in Las Vegas, Nevada, was all about brand
awareness.
The customer wanted an innovative, climate-controlled
structure which would stand out to their competitors.
Their tradeshow objective was to entertain guests while
showcasing their products and services.
So what did we do? We met their needs by providing them with
a double-decker structure complete with glass walls, hard sides,
customized double glass doors, HVAC units, a hand-crafted
staircase, custom graphics on all sides, flooring, lighting, and
an elegant, noteworthy presence. Being in the hot, desert
environment of Las Vegas, climate control was of the utmost
importance. Several air ventilation units were installed on
both levels in order to provide adequate room temperature.
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The uniqueness of the project is attributed to the
customization from day one. We collected a logo sample from the
customer and painted it onto several 2’x6’ boards, which ran
around the top of the entire structure. It was an
impressive site to see and the customer's name was definitely
the talk of the show. A few other graphics were printed on
the doors and other pieces both inside and outside, which proved
to be tremendous additions to the overall effect. A
section of the structure had to be cut out to create the balcony
on the second level. The staircase was in the center of
the structure, and came up right in between the lounge and exit
to the balcony. It proved to be a problem at first because
there wasn't enough room for a horizontal staircase. But
we worked around the available space, did some maneuvering while
still at the warehouse, and created a perfect fit.
The customer was exceedingly pleased with the finished
product – a 33'x66'x10' double-decker structure. It was the
perfect combination of an upscale setting with a laid-back
vibe. The end result was a spectacular exhibit space that
entertained and amazed all those who experienced it.
At an event, it's all about your visitors having a
one-of-a-kind experience with you. And that's exactly the
ambience we created for our customer.
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